UX Tour of China

Bringing you closer to design and innovation in China

19-28 April 2017


Company Visits

We will visit two or three companies every day, including China’s leading UX agencies as well as client-side UX teams in both technology giants and start-ups. On the last day, you will also have the chance to work in Tencent to fully immerse yourself in the China UX scene.


There will be one-day conferences in both Beijing and Shanghai. Along with leading UX designers in China you will have the opportunity to make presentations to a wide audience at these conferences.

Cultural Activities

In the evenings we will visit traditional tea houses, watch performances and go ‘pub crawling’ to experience Chinese culture from ancient to contemporary.


At the weekend you will have a chance to see some of China’s world-famous tourist hotspots.

BEIJING / 2017 Apr.

19 Wednesday

Company visits

On the first day, after registration and getting to know each other, we will visit Didi Chuxing and iQiyi Entertainment to find out how UX is being embraced within their businesses.

2015 UX Tour @ Baidu

2015 UX Tour @ Baidu

Socialising and relaxation

We will take it easy on the first evening and enjoy an authentic Chinese meal, before getting an early night.

Photo by Neeti Gupta

Photo by Neeti Gupta

20 Thursday

Company visits

We will visit Ling AI and LeEco during the day, discussing a variety of UX topics with UX teams, as well as experiencing their products.

Mr Petrol having a great time!

2015 @ LeEco

Cultural activities

We are going to Laoshe Tea House to enjoy traditional Chinese tea and watch some exciting live folk performances (Optional, surcharges apply).

Face-changing in Sichuan Opera

Face-changing at the Sichuan Opera

21 Friday

Sightseeing (Optional, surcharges apply)

In the morning we take a walk along the Great Wall of China to appreciate both the sheer magnificence of the wall itself and the dramatic scenery that it crosses. In the afternoon we stroll across Tiananmen Square and into the sprawling magnificence of the Forbidden City, full of imperial riches.

The Forbidden City

The Forbidden City (Photo from the internet)

22 Saturday

Full-day conference

On Saturday we will have a full day conference in collaboration with UXPA China. Local designers will be invited to attend and leaders in the Chinese UX industry will be present. You will have the chance to make your own presentation to the conference. It will be a perfect opportunity for you to showcase your work and forge new business relationships.

We then say goodbye to guests only attending the Beijing leg of the tour.

Overnight train to Shanghai

A 1,318-kilometre journey made by express sleeper train will give you a unique Chinese travel experience.

Overnight sleeper train from Beijing to Shanghai

Overnight sleeper train from
Beijing to Shanghai (Photo from the internet)

SHANGHAI / 2016 Oct.

23 Sunday

Sightseeing (Optional, surcharges apply)

After a rest and some lunch we will go out to see ‘the Paris of the Orient’.  Shanghai captures the essence of the new China as well as her centuries of history and culture.

Yuyuan Garden

Yuyuan Garden (Photo form the internet)

The Bund

The Bund

24 Monday

Company visits

Today we welcome guests joining us in Shanghai and we will be visiting Bilibili entertainment and Astrazeneca in the city.

Managing director at ISAR gives a talk about their work

Managing director at ISAR gives a talk about their work

Socialising and relaxation

After dinner we will have a free evening for a rest or to socialise with newly-made friends.

25 Tuesday

Company visits

Another full day visiting Ant Financial Service (Alibaba), frog design and Tezign, getting to know how UX designers work in China and discovering the challenges facing them.

2013 @ Alibaba Hangzhou Campus

2013 @ Alibaba Hangzhou Campus

Socialising and relaxation

We will be visiting bars and experiencing the nightlife in the Old French Concession area, sampling its unique flavour of old and new, East and West, in one special evening.

Tianzi Fang Pub street in the Shanghai French Concession

Tianzi Fang Pub street in the Shanghai
French Concession

26 Wednesday

Full day conference

Today we offer a further conference in collaboration with UXPA China. This will be held at Ctrip’s headquarter in the city centre. Local designers will be invited and, as well as leaders in the Chinese UX industry, we invite you to make your own presentation.  This will be a valuable opportunity for you to showcase your work and to forge new business relationships.

After the conference we say goodbye to the guests leaving us at this point.


In the evening we fly to Shenzhen.

SHENZHEN / 2016 Oct.

27 Thursday

Company visits

After welcoming new guests we will visit Kingdee ERP and Dji who are helping to define UX in China.

Socialising and relaxation

A free evening for you to take a rest or socialise with new friends.

2015 @ Wechat

2015 @ Wechat

2014 @ China CITIC Bank

2014 @ China CITIC Bank

28 Friday

Company visits

On the last day of the tour we will have a special immersive working experience at Tencent – one of China’s biggest IT companies. It is the parent company of the famous service Wechat and QQ in China. You will know more about how Wechat pay works and spending time with UX designers in Tencent on their daily design and research activities.  Our tour will finish at 5pm.

That’s a wrap! We hope to see you again next year!

2015 @ TCL

2015 @ TCL

2014 @ Tencent

2014 @ Tencent

2015 @ ZTE

2015 @ ZTE

Q: Do I need a visa to visit mainland China?

In most of the cases, you will need a visa to visit mainland China. We recommend that you consult the Chinese Embassy in your own country to check what is required in plenty of time before departure. You will also need a passport which is valid for six months after your intended date of return.

We cannot accept liability if you are refused entry onto a flight or into the country.

Q: Can you help me with the visa application?

Yes, certainly. We are happy to provide all the necessary documents for your visa application. Please email hello [at] chinauxtour [dot] com (change [at] to @ and [dot] to . ) if you need help with the application.

Q: Which companies are we going to visit?

In previous tours, we visited some of China’s biggest IT names such as Baidu, Tencent, Alibaba and Lenovo; national companies such as China Telecom and China mobile, and China CITIC Bank. We also visited design agencies and start-ups, as well as academic institutions. In addition to Chinese organisations, we also visited Western companies in China, such as Honeywell and R/GA.

We will announce this year’s hosting companies nearer the date. Please follow our Facebook page for the latest information and announcement.

Q: Will there be any changes to the companies we visit?

Once they have been confirmed we will make every effort to ensure that we visit the companies named in the schedules. However, we reserve the right to change one or more of these should issues arise outside our control. You will receive a detailed itinerary nearer the time, though it is possible that we may have to make changes at short notice.

Q: How do I contact you to ask questions not answered here?

Please email hello [at] chinauxtour [dot] com (change [at] to @ and [dot] to . ) with any questions you may have. We will aim to reply to you within 48 hours of receiving them. You can also follow us on Facebook and Twitter for the latest information about the tour.

Q: How many participants in the tour?

To ensure the best communication quality and create the most intimate relationship building opportunity, we limit participants number to under 10. So sign up early if you don’t want to miss out the unforgettable experience!

Q: What do I have to prepare before the trip?

We encourage you to prepare a short presentation about you and your company’s expertise. This is your chance to shine and to win clients. You should also prepare as many questions as possible to ask while you are on the tour and during the day conferences.

Q: How much is the tour?

The price of the tour starts at £250 for a day package and £599 for an all-inclusive package (Please note: for UK residents, 20% VAT will be added in accordance with the tax law in the UK.). In addition, you can also join part of the tour or choose optional activities to control your budget. Full details of prices can be found in our booking form below. Included in the all-inclusive price:

  1. Accommodation
  2. Flights and train travel inside China
  3. Transport between company visits
  4. Meals
  5. Day conferences and company visits

Not include:

  1. International flights to China
  2. Personal expenses

Day packages do not include any provision for accommodation .

We do not recommend day tickets if you are new to China.

Q: Are there any discount on the price?

Yes, we offer a 10% Early Bird discount if you sign up and pay before 28 February 2017 (discount code: EARLYBIRD). If you joined in the tour in previous years, save 15% using the code COMEBACK. Academics or students save 10% using code RESEARCH10. Discounts are also available for group bookings of two or more people. Please email hello [at] chinauxtour [dot] com (change [at] to @ and [dot] to . ) for more information on discount.

Q: Can I bring my family to the tour?

Absolutely! We believe family is an integral part of our life, business and culture. This is an experience tour, not just one of observation. One of our previous guests commented: ”Empathy is important. If you don’t make feelings personal, it’s just some kind of sympathy.” And we agree with him. So if it’s your first time going to China and you want your family to experience what you experience, bring them with you for a full immersion in our culture and way of being!

Q: Can I join part of the tour?

Yes, we hope to be as flexible as possible. Please refer to the booking form below for more details.

The registration to the 2017 tour is now closed. We will re-open the registration for 2018 tour in a few months time. Please sign-up our newsletter to be informed. For any enquires, please email hello [at] chinauxtour [dot] com (please change [at] to @, [dot] to .).

Our prices start from £250/dayPlease note: for UK residents, 20% VAT will be added in accordance with the tax law in the UK.

Check Price and Register

The UX Tour of China is organised by Christina Li at Infinite Interactive.

Christina Li is a user experience specialist and service designer with almost 15 years’ experience in the UK and China. She has worked for many of the world’s leading companies and organisations including Thomson Reuters, BBC, Lenovo and Orange, before working as an independent consultant through her own company, Infinite Interactive.

In the recent years Christina has advised companies in the West, including Pearson, Sensorion and Great Friday, on designing for the Chinese audience. She has also spoken at conferences about UX in China.

Find Christina on Linkedin

“Christina Li has been a wonderful bridge between our communities, first with her work with the uiGarden website that brings together English and Chinese speaking audiences and now with her able assistance in translating this book (The Design of Future Things).”

– Don Norman (Design Guru, Nielson Norman Group)

“The UX Tour of China was fun and challenging in all the right ways. I brought so much home with me and find myself referring to conversations and things I learned all the time. The way China does UX, service design and product management is different in fascinating ways and I was amazed at how many practical things I brought home and began to apply in my work.”

– Simon Bostock (Senior UX consultant)

“Christina organised a range of meetings in Beijing, Shanghai and Shenzhen with a broad range of companies such as Lenovo, China CITIC Bank, Tencent, Alipay and Baidu in which we had the opportunity to present and discuss our approaches to UX & Service Design and hear more about each company’s understanding and unique approach in the area.

Without Christina’s knowledge, local network, and translation skills we would never have had those valuable opportunities. I highly recommend Christina’s UX tour of China for those who want first hand insight into the market.”

– Guy Buchan (Director – Integrate London)

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